PSA: Taking the Initiative: Global Aids & Poverty

This past February over half a million teens nationwide went without food for 30 hours to raise awareness and funding for children and families in poverty around the world.

On April 16, 2007, and April 17, 2007, the people of Bowling Green will do the same thing. Your first paragraph of the release should be written in a clear and concise manner. It needs contain information that will entice the reader. Your story must be newsworthy and factual; don't make it a sales pitch or it will end up in the trash.

This April, Taking The Initiative: Global Aids and Poverty, a new organization on Western’s campus, will be hosting a modified version of World Vision’s 30 Hour Famine, lasting 24 hours.

Members of the Bowling Green community are invited to participate, learn about global poverty and the effects of hunger and fast for a full day. Commencement and breaking of the fast will be at 6 p.m. on Monday and Tuesday nights at two separate locations on Western’s campus. Your text should include pertinent information about your product, service or event.

If you’re writing about an event, be sure to include the date, location of the event and any other pertinent information. Answer the questions "who", "what", "when", "where", "why" and "how".

Last year 30 Hour Famine raised $11.6 million. This year’s goal is $12 million and we want Bowling Green to contribute to that amount. World Vision works in 100 countries, helping approximately 100 million people every year.

“The 30 Hour Famine has a lasting impact, not just on the children receiving food, care and education, but on participants who view their own potential to affect change very differently afterward,” said Debbie Diederich, national director of the World Vision 30 Hour Famine. “Since 1992, 30 Hour Famine has raised more than $80 million, representing countless saved lives.”

You should include a quote from someone that is a credible source, include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they've published or interviews they have given.

Taking The Initiative: Global Aids and Poverty is a student run organization recently founded on Western’s campus. We are committed to bringing awareness to, generating interest in, and helping facilitate action among individuals on WKU’s campus and in the surrounding community concerning the global AIDS pandemic and children in poverty. World Vision’s 30 Hour Famine is the kick off event to what we hope will be a long standing tradition. All Western students are encouraged to participate in the event or to join the organization.
Include a brief description of your company along with the products and services it provides.

For more information contact:
Jessica Kimbro
(615) 424-5377
TakingTheInitiative@gmail.com
takingtheinitiative.googlepages.com
www.30hourfamine.org


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