The Kentucky Dept. of Tourism rolls out a new campaign to lure thrill seekers to the Commonwealth.
The "Kentucky Unbridled Adventure" Campaign hopes to increase marketing and promotion of Kentucky's many outdoor adventure activities.
Adventure tourism encompasses such activities as rock climbing, hiking, whitewater rafting, biking and nature viewing.
The name and logo were selected after interviews and feedback from nearly 100 local municipal, business and tourism representatives.
For more information on Kentucky activities and the campaign, click here.