Financing Campaign Is a Big Business

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Travel down any road and you're almost certain to spot some kind of political yard sign. They come in countless sizes and colors, but the one thing they share in common: cost.

Yard signs are only a small part of a candidate's political campaign. Dr. Saundra Ardrey of WKU says while advertising and name recognition are essential to winning a campaign, they aren't the only factors.

She says candidates are often identified with issues, and grass-roots campaigning can often prove just as effective in winning a campaign as spending a lot of money.