The day after Christmas is beginning to look a lot like the post-Thanksgiving Black Friday at stores hoping to pump up bottom lines with discounts for gift card splurges and bargain hunters.
Some early-bird shoppers were looking to beat long lines for exchanges and returns, others are say they're there for the bargains.
Toys "R" Us stores have also been opening early on Dec. 26.
Macy's and Saks Fifth Avenue are slashing prices on winter clothing.
Analysts claim about 16-percent of holiday sales come in the week after Christmas.
The increased popularity of gift cards makes the time period more important for retailers.
The National Retail Federation estimates consumers will spend more than 26-billion dollars in gift cards this holiday season.