Former grocery store owner, Jimmy Diemer, is convinced that with rising gas prices, the cost will eventually come back to the consumer. In his experience in the business, the cost it takes for diesel-filled engines to travel to load goods and products to stores in Bowling Green is rising. A surcharge is tacked onto the freight rate the rate is calculated between how many miles the truck has to travel and how much is spent on gas. Diemer says consumers are paying slightly less than a penny more for items and goods than they used to, so the increase goes unnoticed. But, reports say gas prices are going up, and so will product prices.