The campaign's purpose is to target motorists and focus on preventing and reducing the number of motorcycle accidents in the state of Kentucky.
The number of motorcycle registrations has more than doubled since 2002 to more than 159,000. In 2005, there were more than 1500 motorcycle accidents alone.
The "Look Twice, Save a Life" campaign encompasses these four guidelines: Be alert for motorcycles, anticipate hazards for motorcycles, always look twice, and share the road.
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