Next you buy beef at the Supermarket you may notice an increase in the price. Cattle farmers are reporting the highest beef prices ever and it's all based on supply and demand. Farmers say many consumers are demanding more meat with the recent surge in high-carb diets like the Atkins Diet and the "Beef.. It's What's for Dinner" Campaign.
Retailers say there hasn't been a drastic increase in beef prices yet but as the demand for beef increases so will the price. Farmers expect prices to continue to be strong unless something drastic happens.