Fruit of the Loom to Offer Vanity Fair Intimate-Apparel

Fruit of the Loom is adding to its intimate apparel line after a $350 million acquisition.

The Bowling Green, Ky., based company acquired Vanity Fair Corporation's longstanding intimate-apparel line. Vanity Fair Corporation officials said the sale will make the clothing line more profitable despite the immediate negative impact.

Fruit of the Loom plans to operate the new businesses as a subsidiarity called Vanity Fair Brands.