On May 15, 2007, an e-mail chain letter prompted people to boycott the high prices by not filling up at the pumps.
For Dona Davenport, it's business as usual at her gas station.
"Our diesel pumps are full, our gas pumps have been full all day. I haven't seen any change," Davenport said.
Despite a chain letter circulating urging people not to pump gas and to protest the high prices, many are still filling up their tanks.
"You're going to have to fill up whatever you didn't buy today, you'll have to buy the following day, so it's really quite useless," motorist, Glen Thompson said.
Some say that not purchasing gas for one day doesn't make a difference, while others say it's the principle.
"It's National Gas-Out Day, so I thought I'd join in and support the cause," protester, Gail Wolgast said.
"It's the principle and just to think you can make a difference and hopefully bring the prices down what's one day of not purchasing gas," Carla Whitlow said.
While it's a personal choice as to whether or not you fill up on Gas-Out Day, Davenport said some of her customers are changing their driving habits.
"Most people are going to work and back home. They're not getting out and going to the movies as often - not going out to eat as often," Davenport said.
For those who didn't go to the pumps today the reality is they'll probably be headed there soon.
"I'm not buying gas today - I'll buy it tomorrow," Wolgast said.
Davenport doesn't think a one-day boycott will change anything, but if people didn't go to the pumps on a regular basis it may make a difference.
If you want to know the best price for gas in town or anywhere else in Kentucky, visit WBKO's Gas Gauge.