Well another organization is taking a more aggressive approach to get their message across when it comes to saving underwater creatures.

PETA took a classic move straight from a slapstick comedy by "pieing" Minister Gail Shea of Canadian Fisheries and Oceans during her speech in Ontario.

The accused pie-thrower, Emily McCoy, 37, of New York City, was arrested and charged with assault.

McCoy was apparently upset about Canada's seal-hunting program.

PETA said a "tofu cream pie" to her face was hardly comparable to the blood on Ms. Shea's hands.

Shea was not hurt in the attack and says she's more determined now than ever to support the seal hunt and Canadian sealers.