Hospital patients are jumping online by the thousands to hunt for prices and feedback on quality of care.
The websites are designed to help patients who have high-deductible plans which means they may pay more out-of-pocket for their care than in the past.
Still, consumer advocates warn not all data is equal.
Cost information can vary greatly from site to site. Some include insurer-negotiated prices. Others report what the hospital charges such discounts.
Anthem Blue Cross and Blue Shield offers its care comparison website to customers in five midwest cities including Louisville and Lexington.