Once again this year, brave souls jumped into freezing water for a good cause.

It's the fifth year for the Penguin Plunge, and each time people dress up in costumes and battle for the best plunge with this year having the most plunges ever.

Junior Achievement President, Heather Rogers, said, "This money helps provide junior achievement and curriculum in area classrooms from kindergarten through high school to teach them about financial literacy, entrepreneurship and workforce readiness."

Between today's plunge and the one they hold in Glasgow, 94 people took the plunge this year and raised $16,000.