An auto industry analyst said Detroit’s share of the U.S. auto market is less than half for the first time in history.
Edmunds.com automotive web site said that the combined share of Chrysler, Ford and GM dropped to 49.7 percent in July 2007. The drop comes in a month when all major automakers, except for Nissan, saw sales decline.
Despite taking a hit itself, Toyota moved into the number two spot in auto sales ahead of Ford and behind industry leading GM.
An expert said it’s a signal to the big three that they are going to have to figure out how to be competitive outside of pickup trucks.