-- Goodbye Black Friday, hello Black Thursday. Many people are trading a turkey dinner for standing in line for hours to snag a deal. Stores across the country are opening up on Thanksgiving Day because they say that's what shoppers want.
At one time, this was a no-no. But when the recession ended, the floodgates opened as some shoppers showed a willingness to spend.
J.C. Penney, Sears, Kohl's and others opened on Thanksgiving night.
This year, Macy's joins in, opening at 8:00 pm on Thanksgiving.
Toys-R-Us isn't waiting until after dinner. It opens at 5:00pm. Going one step further? K-Mart is opening for 41 straight hours -- 6:00am Thanksgiving morning until 11:00pm on Black Friday.
K-Mart opened at 6:00am last year, too, but it closed for a few hours at dinner time. That's not happening this time around.
Some people are lashing out on social media. One person says he'll never shop at K-Mart again, due to its greed. K-Mart says it first asks for workers to volunteer, giving associates the opportunity to make some additional money.
For retailers, there's a lot on the line. Black Friday weekend brought in 59-billion dollars last year. This year, shoppers say they plan to spend less. So starting one day earlier could help offset that. And, after all, those stores aren't empty on Thanksgiving.