The Franklin merchants officially kicked off their holiday shopping season this weekend.
The downtown shops teamed up Sunday for a holiday open house.
One merchant says this is one of her busiest days of the year, because an event like this diverts people away from the malls.
She says over 400 customers came to her store from places like Nashville, Bowling Green, and Franklin.
"It's a pleasure to come to a small town and have that slower pace enjoyable experience," says Robin Swanson, owner of Gallery on the Square.
15 merchants participated in the Franklin Holiday Open House.