BOWLING GREEN, Ky. (WBKO) -- Black Friday traditionally marks the start of the Christmas shopping season.
However this year, people are getting earlier access to special deals.
Target is opening earlier than ever at 8 p.m. Thanksgiving. So is Macy's and Kohl's.
K-Mart is opening even earlier at six o'clock Thanksgiving morning.
Best Buy and Walmart open at six that night.
Some shoppers are looking forward to this year's times.
"Because I'm off on Thanksgiving, it's easier for me to go in the afternoons instead of getting up at 4 a.m. and having to find a baby-sitter. So yeah, I'm excited," said Tonya Wade.
Another shopper said she would shop Thanksgiving, but never Black Friday.
"Totally crowded and you can't move in the stores," said Alysia Wheeler.
While some shoppers appreciate the earlier times, others say the shopping carts should stay empty on Thanksgiving Day.
"I feel like it can wait until Friday. That's a little extreme. You kind of ruin the opportunity to spend time with your family, enjoy Thanksgiving, because you're so focused on Black Friday," said Alexandria Clark.
Local businesses also said they don't see a need to open that early.
"I don't think it's smart because I think Thanksgiving should be spent with your family and your friends and not out shopping and waiting in line for hours, like waiting to get into a store just to buy a nice TV," said Gabby Sentelik, who works at WL2 in Bowling Green.
Whatever the preference, chain stores seem to believe it's a wise business move as they open earlier each year.