"It's been so awesome. I wish there was a game tonight!"
BOWLING GREEN, Ky. (WBKO) -- #PaintBGRed. That was the challenge the WKU Athletic Department put out to the community during the school's first day in Conference USA. The town answered in a big way.
The crew started bright and early by packing up with Conference USA gear and checking twitter. Even during the early morning hours the response to the upgrade in conference was huge.
"We're going to get a lot more games on TV which means we're going to be in 60 million households," commented WKU Associate Athletic Director for Marketing, Lindsay Boyden.
Employees wearing red got to dig in to some brand new merchandise, courtesy of WKU's new home. Those workers said the move is also helping WKU's first home, the city of Bowling Green.
"It's a great day for our town and it's a big day for our company. We personally have a big heart for Western. We're excited to see them advancing and us as a town as well," said Houchens Industries Marketing Coordinator, Brandon Jones.
"The university continues to grow and Western really is the economic engine that drives this community," added U.S. Bank Regional President, Craig Browning.
As the morning went on, the pace picked up as tweets supporting the Big Red Nation continued to flood in.
"We've got plenty of employees dressed in red today. Actually sometimes they dress in the wrong color red, or maybe blue. They've actually joined in the effort, so we're really proud of everyone for getting on board," said Browning.
After speeding all over town it's clear the area is excited about the university's new athletic competition but it's going to be a few more months until the school actually competes under the conference umbrella.
"It's been so awesome. I wish there was a game tonight," said an excited Boyden.
WKU may be new to the group of team in Conference USA but the fans have been with the team for a long time, and from the looks of the today's response. They'll continue to support their tops for an even longer time.