Western Kentucky University's big win over the the Kentucky Wildcats this weekend was also a big win for the businesses who help fans dress for games.
The WKU store on Nashville Rd. and on campus in Bowling Green didn't waste any time celebrating the back to back victory over the cats.
One store official says WKU fans and alumni from around the country are already catching the football fever.
"There's a buzz right now probably like we've never had. It's like going to he sweet 16, but it's football. On our marquee out there, we've got watch out UT, you're next, because there's really an opportunity for WKU to have a fantastic season this year," said WKU Store Associate Director Jim Sears.
Sears says that means a fantastic season for business too! He thinks this season will be one with many victory shirts, as the ones celebrating this weekend's win are going fast.