"We were excited!" -Sam Rose, before he found out his order was canceled.
BOWLING GREEN, Ky (WBKO) --"My wife was kind of shocked with the price. She had to come and get me, and she asked if she should buy it. I said, yeah!"
That shock for Sam Rose and his wife Karen came after an email from Walmart about specials, prompted them to get on the superstore's website. What they saw, was a TV normally priced around $1,600 showing a price of $300.
"We were excited," exclaimed Rose.
The couple then received a confirmation email, but it wasn't the last one they got from the store.
"An hour after that, my wife gets another email that stated it wasn't in stock right now, and she will get an email when they have it ready to pick up. Then probably an hour after that email, she got another one that stated her order had been canceled," stated a frustrated Rose.
The Roses say their ensuing calls to local and corporate Walmart phone numbers led them nowhere. They were left with a full refund, but no TV.
"There's no rules that govern this, a pricing error. That's what they're calling this, a pricing error," said Linda Chambers of the Better Business Bureau.
Chambers went on to say since their is no regulation, it's up to Walmart to do what it feels is right.
Walmart released a statement on the issue Thursday morning.
"Given the wide discrepancy in pricing, we are notifying customers who ordered these items that their orders have been canceled and that they'll be refunded in full. In addition, we will send these customers a $10 e-gift card that can be used toward future purchases at Walmart stores and Walmart.com."
"I wouldn't be happy unless they give us what they advertised, the TV that they sold us. I don't want a $10 gift card, they can keep that," said Rose.
He adds they're exploring the option of taking Walmart to Small Claims Court.