#icebucketchallenge Raising Millions for ALS Association

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BOWLING GREEN, Ky (WBKO) It is a trending challenge sparking awareness all over the nation. ALS association's #icebucketchallenge is popping up on news feeds minute by minute.

It begins with one challenge. Once you have been challenged, you are then expected to dump a bucket of ice water on your head within twenty four hours. If you fail to meet the challenge, you are expected to donate $100 to ALS Association. If you accept the challenge, you are expected to donate $10 to ALS Association. After dumping the ice water, you then challenge three more people, calling out all three names. Each person then has twenty four hours to accept and complete the challenge, or they are expected to donate $100 to ALS Association. The #icebucketchallenge then continues.

The purpose is to not to accept and run from donating, but to accept, raise awareness by posting your video on social media and then donate to the only national non-profit organization fighting Lou Gehrig's Disease.

"I have diagnosed this disease with many people. Whenever you tell them they have ALS, a motor neuron disease, there is a terror that comes on the faces of people who have a little bit of idea of what this disease is going to be," said Dr. Amir Zia.

#icebucketchallenge allows you to follow other posted videos.

President George W. Bush has accepted the challenge, challenging President Bill Clinton.

To donate, you can visit www.alsa.org. Click the “donate tab” and submit your donations. The website offers employer matching, which triples your donation.

Since July 29, ALS Association has raised $31.5 million in donations, compared to $1.9 million during the same time period last year (July 29 to August 20). These donations have come from existing donors and 637,527 new donors to The Association.

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