Now here's a sales gimmick you don't see everyday.

A car dealership in Missouri is offering a choice between gas or a semi-automatic handgun free with the purchase of a new car.

Max Motors in Butler, Missouri came up with the guns or gas promotion after gas prices hit the $4.00 mark.

And given the option gas or gun, most new car owners in Butler pick the gun.

"Right now we're running 80-percent toward the gun."

"We got high gas prices, theft, car jackings, innocent people getting hurt."

Walter Moore says owning a gun is an American right and most of his customers already own weapons.

But the idea isn't popular with everyone.

There are still a few who do take the free gas.