$4.15 It's the price everyone is talking about, as the cost of fuel reaches new heights in Bowling Green.

Ten gas stations selling regular gas at $4.15 in Bowling Green have been reported to us so far.

Some residents say enough is enough, but others say they know a way to save some cents per gallon.

"I was just surprised it went up so drastically," says area motorist Brittney Johnson. "Ten cents. That's not a big deal. 20 or 30 cents in less than a day is a pretty big deal."

"We were going to fill up last night coming back from Indiana," WKU alumni Natasha Winchester explains. "It was $3.95. We missed out, I guess."

"I figured it'd go up for the Fourth of July, but to hit us when we're just back from trips is kind of low," adds Brittney.

With no turning point for the prices in sight, motorists say there's nothing to do but stand idly by and just watch the money flow from their pockets.

"It's killing me," says motorist Frank Leclire. "Right now, I'm just getting half a tank at $40."

"It takes exactly $70 to fill this gas hog up!" adds Natasha.

But even though it takes a lot more effort today to keep the needle off "E", some motorists say they have a big help in the form of a thin plastic card.

"I've got a gift card that saves up to four percent over my total purchase so I'm actually just paying $3.95," Brittney says.

For these motorists, that's just a bit of relief.

Now, they just have one more request.

"That it gets down below four dollars. It would be a nice start," laughs Britney.