Imagewest

You may not know it, but on the campus of Western Kentucky University, there's a two-year-old, student-run public relations and advertising firm.

The agency is open year-round and the students are all interns who receive class credit for their work.

The students are responsible for making pitches to prospective clients and completing projects.

Tiffani Arterberry, an account executive, says: "You're really inoculated into the business world and it's really neat."

Agency Manager, Heather Garcia, says: "They get to take on real projects, for real clients both on campus and out in the community."

The interns are happy they get to work on the projects from start to finish.

Rebecca Griffith says: "Here I'm actually doing it. I'm actually the account executive and I'm responsible for everything that comes out of there. It has my name on it and that's very different than a normal internship."

The students handle all of the accounts, clients, and get to build their portfolios all at the same time.

Garcia says: "We take on a variety of projects. We can do any kind of graphic design, web design, public relations, special event planning."

All of the proceeds from the agency go back to Western's School of Journalism and Broadcasting for equipment, travel, and scholarships.

Since the agency's opening in 2004, 56 students have completed internships.

For more information about Imagewest you can log onto www.wku.edu/imagewest/main.htm.


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