Kellogg’s has agreed to start thinking out of the box. The company said it will change the way it sells cereal.
Under pressure from public interest groups, Kellogg’s will make many of its products more healthful for children.
Kid-magnet cartoon characters have helped Kellogg company sell a lot of cereal over the years and not the healthiest kind.
Facing potential lawsuits, Kellogg has announced that by next year, cereals that don’t meet new nutritional standards for fat, sugar and sodium will not be marketed to kids. A third of Kellogg’s cereals fall outside those standards, including Rice Krispies, which are high in sodium.
Tony the Tiger and Toucan Sam are all too familiar characters, clearly meant to appeal to children. In fact, 27 percent of Kellogg’s U.S. advertising spending targets kids under age 12.
Studies show that marketing to kids, influences children's food choices, food preferences and what they ask their parents to purchase. Health advocates said the sugary cereals are contributing to the nation’s obesity epidemic. One in five American children is overweight.