Friday will be a big day for Apple fans as the new iPhones 5S and 5C will be released.
The AT&T store in Bowling Green will open an hour early at 8:00 a.m. just for the release.
In the past, the line has extended out the doors and they've had to assign tickets to hopeful buyers.
One customer said he has friend who camp out for new iPhones, but he doesn't understand the hype.
"I don't know what they're doing with the phones. I honestly don't see a difference between the 4S and the iPhone 5 right now. I mean, that's why I didn't even get the 5. I'm just fine with the 4S. My sister's got the 5 and says the camera is better, it runs a little bit faster; but for now, I'm perfectly okay with the 4S," said Gabe Cormney.
Cormney said he might get a newer phone if he had the "funds" for it.
The latest version of the iPhone operating system iOS 7 was released today. It's the most substantial software update since the phone was released in 2007.