New Football Helmet Detects Hard Hits

Sporting-equipment manufacturer, Riddell, is equipping its football helmets with new technology to identify when a blow could cause a serious injury.

From high-school to the pro's, players can suffer permanent brain damage from repeated concussions.

These hard hits can often times go undetected by players and coaches.

Riddell's new helmet, called Revolution IQ Hits, will come with sensors measuring the location and direction of a hit a player takes.

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