Bowling Green, KY - The Bowling Green Hot Rods, Class A affiliate of the Tampa Bay Rays, are proud to introduce a new entry to the sports world. If you liked Moneyball, the book or the movie, you’ll like this book as well. Team owner Art Solomon has written an entertaining and interesting new book, Making It in the Minors, detailing the myriad ways his teams have used the simple premise of affordable family entertainment to become one of the most successful business operations in minor league baseball.
Making It in the Minors delves into the often untold stories that take place in the sports industry away from the action on the field or court. The publication details how DSF Sports, owner of the Hot Rods and the Double-A New Hampshire Fisher Cats, combines creative marketing, entertainment, and community involvement to produce a winner off the field, a goal organizations strive for, but often fall short of.
In the book, Solomon discusses the new breed of sports owner, how to create lasting, successful partnerships throughout the community, the use of customized advertising and promotions, and the importance of hiring and training a professional staff that continuously builds and grows the brand. Making It in the Minors also takes a look at the economics of the business and the keys to becoming a sustainable, profitable entity.
The book will be available to the public this fall on Amazon.com, but Hot Rods fans have a unique opportunity to pre-order Making It in the Minors for just $25 immediately on the team’s website, www.bghotrods.com. The first 100 fans to order will receive a ’47 Brand Hot Rods cap. As an added bonus, the first 25 orders will also receive a Hot Rods team autographed baseball.
Advanced praise for Making It in the Minors:
“Having played professional baseball for a number of years, I found this book to be an entertaining and instructive behind-the-scenes look at the rarely understood business side of baseball. It’s a terrific read.”
Chris Carpenter, Pitcher
St. Louis Cardinals
Cy Young Award Winner
- Hot Rods -
“This book is a first-hand account of the process of acquiring a team and provides a unique perspective on the business of Minor League Baseball. Art’s accomplishments in the business are no accident and ‘Making It in the Minors’ recounts some of the most successful on-the-job training in the game today. His passion for business and baseball come together in a great read for any fan of baseball or business. The insights provided in this book are a road map to success in any venture.”
Pat O’Conner, President
Minor League Baseball
“‘Making It in the Minors’ makes for a crisp, easy read because of Solomon’s clear style and appealing stories. His insight and business acumen about how to operate and manage minor league baseball teams would help anyone coming into the industry dodge pitfalls as well as enhance their chance for success. Even the casual sports fan will find fascination in the complexity of what goes on behind the scenes of our national pastime.”
Branch Rickey, President
Pacific Coast League
“If you enjoyed reading ‘Moneyball’ you’ll find Art Solomon’s ‘Making It in the Minors’ an equally enjoyable and interesting read about the other side of baseball, the business side. As the owner of one of our minor league affiliates for the last seven years, we’ve seen first-hand what an outstanding operator and businessman he is.”
Paul Beeston, President/CEO
Toronto Blue Jays
“‘Making It in the Minors’ is a tremendous resource for athletic directors, coaches, teachers, and administrators involved in sports at the university or professional level. Mr. Solomon reminds us that all of us need to have a grasp of the business of sport, including, among other things, honestly assessing capacity and developing sustainability. As a university coach challenged with building and maintaining a championship program on limited resources, I find his book invaluable, a life raft.”
Dr. Kerri Heffernan, Coach