Proven and Measurable Results
It’s our job to provide ideas that are proven to work for your category of business. We’re able to do this by leaning on our success stories and thousands of deep conversations with business owners like you - locally and through Gray Television’s local news authorities in 100+ markets. Our most successful advertisers use the power of video - using sight, sound, motion, and emotion - to deliver a compelling message of value to their best customers on television (both traditional broadcast and streaming) while using a variety of digital strategies to engage and remind those viewers across multiple screens.
WBKO’s ABC, FOX, and CW channels reach over 78,000 households in our Designated Marketing Area (DMA) of Barren, Butler, Edmonson, Hart, Metcalfe, and Warren Counties. Our total household coverage is closer to 150,000 because of loyal viewership in surrounding counties as well! WBKO is South Central Kentucky’s legacy local authority for local news, weather, and sports. Running your commercial on WBKO’s air will associate your brand with our trusted content.
Our viewers watch over the air (antenna), through multiple cable providers throughout the area, Dish Network, streaming TV providers like Hulu Live and YouTube TV, and WBKO’s Live Stream which is available on our website, mobile apps, and TV apps.
Streaming Television (Premion)
A perfect companion for broadcast television, our Premion network allows us to also run your commercial with 125+ premium direct publishing partners on Smart TV’s, Connected TV’s (CTV) and Over-the-Top (OTT) devices like ROKU, Apple TV, etc...
By targeting your customer’s household and consumer information, your commercial will show up while people stream their favorite movies and shows from channels and services like HGTV, Lifetime, Sling, Food Network, FOX Sports, Crackle Plus, Tubi, TLC, Comedy Central, Discovery, Philo, A&E, MLB, NBC, Travel, History, and much more!
Unlike other OTT offerings, our Premion network is TAG certified against fraudulent impressions with no open-exchange inventory.
WBKO’s Website and Apps
Another perfect way to associate your brand with our trusted news content, WBKO’s website and apps generate an average of 5 million page views per month! Run a combination of display ads, pre-roll video ads, and live stream commercials to build reach and frequency with our TV audience. This will help them better recall your brand as well as the product or service you are advertising.
The Rest of the Internet
Supplement your television commercials (broadcast and/or streaming) while building even more reach and frequency with our viewers! This will help them not forget you on their various journeys from discovery to consideration to conversion. We can place your display ads and video ads on nearly any website or app with open ad space, targeting your customers by their location and online behavior.
Some ads will follow people who have been to your website after seeing a commercial on TV (site retargeting), some ads will follow people as they research content relevant to what you offer (behavioral targeting), and other ads will follow people who physically visited a relevant location recently (geo-fencing).
We can also run targeted advertising on Facebook and Instagram (Social Advertising), YouTube, Paid Search with lead generation (through form submissions and call tracking), and much more! Schedule an appointment with a member of our team to build the best strategy!
Gray has the best category vertical teams in the country! Check out the links below to learn more. If your business is in one of these categories, reach out so we can schedule a video call with the appropriate team.
Gray Health Solutions (Hospitals, Private Practices, Dental, Health Insurance Companies, Health Departments, etc...)
Gray Automotive Solutions (Auto Dealers of Any Size)
Gray Destination Marketing (Travel and Tourism)
Tim Coles Vice President, General Manager, General Sales Manager email@example.com 270-467-0307
Lynn Evans National Sales Manager firstname.lastname@example.org 319-423-2858
Tim Maloney Local Sales Manager email@example.com 270-467-0305
Brandon Miles Digital Sales Manager firstname.lastname@example.org 270-467-0379
Erin Barber TV and Digital Advertising Specialist email@example.com 270-467-0333
Janette Boehman TV and Digital Advertising Specialist firstname.lastname@example.org 270-467-0308
Michelle Cruse TV and Digital Advertising Specialist email@example.com 270-467-0332
Laura Haley TV and Digital Advertising Specialist firstname.lastname@example.org 270-467-0302
Judy Hildabrand TV and Digital Advertising Specialist email@example.com 270-467-0331
Advertising Non-Discrimination Certification
All advertising, production services, consulting services, and digital management services sold or offered by Gray Television Group, Inc. or Gray Media Group, Inc. (collectively “Gray”) are subject to Gray’s Standard Terms and Conditions available at www.gray.tv/advertising.
Stations licensed to Gray Television do not discriminate in the sale of advertising time, and will accept no advertising which is placed with intent to discriminate on the basis of race or ethnicity. The parties to an agreement for the sale of advertising time on a station licensed to Gray Television affirm that nothing in that agreement will discriminate in any way on the basis of race or ethnicity.
POLITICAL BROADCAST ADVERTISING: Mike Jones Director of National Political Sales Gray Television – Washington, DC desk: (202) 400-0598 firstname.lastname@example.org