Proven and Measurable Results with WBKO Marketing
It’s our job to bring you ideas that are proven to work for your category of business around the country. We’re able to do this by leaning on thousands of deep business conversations with business owners like you, through 57+ Gray Television stations as well as our marketing consultants with Jim Doyle & Associates.
Get $600 in Free Digital Advertising
As seen on TV… and online! Let one of our Television and Digital Marketing Specialists build a custom plan for your business, and we’ll give you $600 worth of advertising on WBKO’s website and apps at no charge. Our platforms see millions of local page views each month from a loyal audience that trusts WBKO for their local news, weather, and sports.
You’ll choose from the following (decision maker for your business must be present at our proposal) -
• 50,000 display ads per month for 2 months
• 6 days worth of full-screen ads on our mobile and tablet apps
• 3 days worth of sponsored news articles
* video production charges may apply unless you have your own commercial
WBKO and Gray Television Offers Much More than Local TV
While television is still a very effective strategy for many local businesses, we have learned that television works even better when paired with the right digital strategies. There are also many digital options that are good for businesses with smaller budgets that need to focus on something very specific and grow over time.
Digital Marketing Strategies Include -
• Website Development in 30 Business Days starting at $3,999 (half up front and half when published)
• SEO and Search Engine Marketing starting at $499 per month
• Display or Video Ads on WBKO’s Website and Apps starting at $300 per month
• WBKO Homepage Takeovers starting at $750 per day
• Full Screen (Interstitial) Ads on WBKO’s Mobile and Tablet Apps starting at $100 per day
• Sponsored News Articles (Native Ads) starting at $100 per day
• Audience Targeting w/ Geo-Fencing starting at $500 per month
• Targeted YouTube Commercials starting at $300 per month
• Social Media Campaigns starting at $399 per month (we even pay to boost your posts)
• Targeted E-Mail Marketing starting at $1,499 for two sends to 15,000 addresses
• OTT Commercials (Apple TV, Roku, Chromecast, Amazon Fire, Sling, DirecTV Now, etc…) starting at $875 per month
The Best in Reporting
We pair our exclusive ad campaign analytics dashboard with Google Analytics to bring you live and monthly reporting, and we believe you will agree that it is better and more transparent than any reporting you’ve seen before! We will look at your data to make sure your television and/or digital marketing is effective, making informed improvements when we see the opportunity to do so. Some clients love to dig into this data with us on a regular basis. Others want us to boil it down and give them the basics. Wherever you fall on that front, you will enjoy working with our team to make your campaigns the best they can be. (Note: Using Google Analytics with our platforms may require some cooperation from your website developer if we did not set up your website or tracking code…)
See All WBKO Digital Marketing Solutions Here
Vice President and General Manager
Advertising Non-Discrimination Certification
Stations licensed to Gray Television do not discriminate in the sale of advertising time, and will accept no advertising which is placed with intent to discriminate on the basis of race or ethnicity. The parties to an agreement for the sale of advertising time on a station licensed to Gray Television affirm that nothing in that agreement will discriminate in any way on the basis of race or ethnicity.
POLITICAL BROADCAST ADVERTISING:
Director of National Political Sales
Gray Television – Washington, DC
desk: (202) 400-0598